Info- 8499: AI, machine learning, transparency, engagement

A particularly disturbing trend is emerging in the gaming industry. Players are required to pay real money to skip certain parts of the game or to accelerate progress. This practice, often referred to as microtransactions, raises ...read more

One genre that has grown tremendously in recent years is idle or clicker games. These games are characterized by their simple gameplay mechanics - often requiring little to no interaction beyond tapping the screen - and enjoy widespread ...read more

This infrastructure is becoming increasingly powerful and capable of collecting vast amounts of data on individuals and groups, raising significant ...read more

The transition is underway: from carefully scripted puppets to fully autonomous, AI-controlled non-player characters. This blog post describes the dramatic shift toward NPCs capable of dynamic, real-time reactions, fundamentally changing ...read more

Messaging apps have become an integral part of our daily communication. From enabling us to quickly connect to blurring the boundaries between our personal and professional lives, these platforms have significantly changed our ...read more

Companies are constantly looking for innovative ways to increase employee performance and engagement. Looking ahead, the integration of brain-computer interfaces (BCIs) into corporate training is becoming increasingly important. This blog ...read more

We often find ourselves in a world where creativity meets technical challenges. One of the most frustrating aspects of this journey is when our carefully crafted worlds seemingly lose their fundamental elements—like gravity. This blog ...read more

Gaming has evolved into a multi-billion dollar industry. With this growth comes a variety of business models and monetization strategies being discussed among gamers, developers, and even regulators. One such strategy is the use of ...read more

Exploring areas where reality and virtuality blur, the concept of identity takes on new dimensions. In this blog post, we explore how your presence ...read more

Menus are often viewed as a banal entry point into the game. However, their design and functionality can significantly influence the gaming experience. Game developers strive for immersive environments and captivating stories and therefore ...read more

Excitement is often mixed with frustration. Developers put their heart and soul into creating immersive gaming experiences for players around the world. But as with any creative process, there are times when things don't go according to ...read more

Technology continues to evolve at an unprecedented pace. While this progress brings numerous benefits, it also raises questions about how existing consumer protections are keeping pace with technological advances. In this blog post, we ...read more

Users expect transparency and control over their personal data when using software or services. This expectation extends to the gaming industry, ...read more

Artificial intelligence is emerging as the ultimate predictor of player behavior in game development, enabling immersive and engaging experiences. But the deeper AI penetrates our digital habits, the more profound the ethical question ...read more

A fundamental battle is raging: the nuanced artistry of traditional debugging versus the brute efficiency of AI-assisted methods. This article pits these two titans against each other, analyzing their differing speeds and accuracies, and ...read more

A term that's gaining increasing traction is "authenticity." As both tech influencers and marketers increasingly explore what it means to make a brand authentic, we wonder if authenticity isn't just another branding strategy in disguise. ...read more

Artificial intelligence promises to revolutionize the gaming experience, opening up new dimensions of depth and interactivity. But this powerful tool also harbors a hidden danger: the potential for unintended consequences that lead to ...read more

The holy grail of game development is emergent gameplay—experiences that unfold organically and unpredictably. This blog post explores the intriguing question of whether "intelligent" non-player characters (NPCs), controlled by ...read more

A pressing issue gaining increasing attention is whether fans are inadvertently ruining games through relentless pressure and influence. Developers often find themselves in a dilemma when balancing the expectations of passionate fans with ...read more

But what if I told you there's a sneaky way to circumvent this basic expectation? Meet "dark patterns," a deceptive design tactic in user interfaces ...read more