Info- 7743: user experience, user engagement, performance, GPU

While many discussions focus on innovation and efficiency in ad delivery, one important but often overlooked aspect of this space remains: data ...read more

The relentless pace of AI innovation in game development is a double-edged sword. While it promises breakthroughs, it quietly fuels a new epidemic: developer burnout. Why are our intelligent tools, intended to simplify things, ...read more

Public leaderboards are becoming increasingly popular across various platforms and applications. These tools allow users to compare their performance or achievements with those of other users of the same service. While they can foster ...read more

Developers put their heart and soul into creating immersive worlds and complex game mechanics. But as with any complex system, bugs can arise, leading to hilarious (and sometimes disastrous) moments for players. This blog post explores ...read more

Efficiency and flexibility are crucial. Designers are constantly looking for tools that help them create scalable designs with ease. Among the myriad features of design platforms like Figma, variables stand out as a powerful yet often ...read more

Texture baking is an important process that allows artists to efficiently create detailed textures for their models without having to manually paint them. With technological advances, the question naturally arises as to whether current ...read more

Building custom gaming or high-performance PCs is becoming increasingly popular, allowing enthusiasts to customize their builds to individual needs and budgets. However, with the rapid pace of technological development, it can be difficult ...read more

Teams are often compared to a well-oiled machine. But as with any complex mechanism, problems can arise that lead to frustration among team members. In this blog post, we explore how our team dealt with the loss of talent and gained ...read more

The ultimate question in game development, once science fiction, is now tangible: Can machine learning create games completely independently? This isn't just about AI supporting human developers; it's about the provocative possibility of ...read more

Certain design elements are either praised for their immersion and engagement or criticized for being sluggish and frustrating. One such element is the quick-time event (QTE). QTEs are game mechanics that require players to perform precise ...read more

The metaverse is gaining increasing importance. This immersive virtual space, in which digital entities interact with each other via avatars, isn't ...read more

A diverse and extensive sound palette is crucial for creating unique and captivating tracks. This is where Virtual Studio Technology (VST) plugins come in. In this blog post, we explain why integrating VST plugins into your workflow ...read more

Advertisers are constantly looking for innovative ways to capture and retain players' attention. One exciting trend gaining traction in the industry is the integration of interactive mini-games into mobile advertising. This blog post ...read more

We spend countless hours building the perfect game, only to have it ripped apart by a horde of eager beta testers. This is an inevitable part of the development cycle, but what happens when those beta testers start asking for too much? ...read more

The gaming industry has undergone a significant shift towards blockchain technology, giving rise to Web 3 games. These decentralized platforms promise transparency, ownership, and fairness through the use of blockchain technology. However, ...read more

The concept of "always online" describes the expectation that a device or service is constantly connected to the internet. While this feature offers ...read more

This also applies to the technology behind game engines. From advances in hardware to innovative approaches in user interface design, here are some key trends developers and enthusiasts should keep an eye on regarding the future of game ...read more

One model has become increasingly prevalent, yet paradoxically complex: free-to-play (F2P). This business model has revolutionized the distribution ...read more

The App Store algorithm essentially consists of a complex set of rules that determine which apps appear at the top of search results and recommended sections. This algorithm ensures that users find relevant, high-quality apps tailored to ...read more

The era of simple, rule-based AI opponents is coming to an end. What if your in-game opponents could learn, strategize, and adapt with the nuanced complexity of a human brain? Neural networks not only improve AI, they also fundamentally ...read more