Info- 4395: viral marketing, user experience, user engagement

Accessibility is becoming an increasingly important aspect. One aspect that is gaining increasing importance is the use of colorblind modes in games. This blog post explores how developers are incorporating colorblind options to improve ...read more

Our devices and platforms can quickly become a significant source of distraction. From smartphones to smart homes, technology can both boost productivity and introduce new forms of distraction that impede concentration and time management. ...read more

Developers are constantly working to improve their games through patches and updates. These adjustments range from minor bug fixes to significant gameplay changes. Many assume these updates come directly from the development team, but ...read more

Since developers often have limited time and space to develop complex narratives, storytelling plays a crucial role. It not only engages players but also influences their emotional connection to the game. We explore how storytelling is ...read more

The future of game development doesn't lie solely in human creativity *or* AI automation; it's a delicate dance where both must thrive. This blog post addresses the central challenge of balancing the efficiency of AI with the irreplaceable ...read more

The most compelling non-playable characters are neither rigidly predictable nor chaotically random. The true art of game development lies in striking the perfect balance between calculated predictability and pleasant surprise. This blog ...read more

Debugging is an essential part of software development, and setting watch variables is one of the most powerful tools in a developer's arsenal. Whether you use IDEs like Visual Studio, VS Code, or simple text editors with plugins, ...read more

It's a common myth that games should be complete—a term often equated with every conceivable feature and game mechanic. However, this notion can lead to numerous pitfalls for developers and ultimately hinder the gameplay experience. This ...read more

Version control systems have become an indispensable tool. Git is the most popular and widely used system due to its distributed architecture and powerful features. Looking ahead, it's important to consider how Git will evolve in an ...read more

AI integration promises efficiency. But what if it floods your game development pipeline with a flood of false alarms, drowning out real problems? This blog post isn't just about managing disruptions; it's a vital guide to taming ...read more

Game developers have succeeded in creating games that are not only fun and engaging, but also addictive. This blog post explores how these companies design their products to keep players engaged, using psychological tactics to maximize ...read more

Creativity isn't just about wild algorithms; it's about precisely quantifying the brilliance of AI systems. How do we measure the effectiveness and impact of these intelligent creations? This blog post analyzes the latest "creative ...read more

Companies are constantly looking for ways to improve their customer service and stay ahead of the competition. One area where significant progress has been made is the use of innovative tools that significantly enhance customer interaction ...read more

Fans aren't just consumers; they're co-creators. Many talented individuals and communities pour their passion into developing sequels that often rival the quality and depth of the original games. Here, we explore some of the most ambitious ...read more

Influencer marketing has evolved into one of the most effective and innovative forms of advertising. From its inception to becoming a cornerstone of modern marketing strategies, the evolution of influencer marketing has been remarkable. ...read more

While many platforms strive for user-friendly interfaces and clear communication, new design practices have emerged that manipulate users into giving ...read more

Fair play is paramount. Game developers and platforms strive for a seamless gaming experience for players. Multiplayer matchmaking systems have therefore become a crucial factor in maintaining balance and excitement in games. This blog ...read more

Interactions between developers, communities, and stakeholders can sometimes lead to unexpected outcomes. This blog post examines cases where community outrage has led to significant changes in software projects and highlights key lessons ...read more

Launching a new product, especially in the technology industry, can be a nerve-wracking undertaking. It's not just about having an innovative idea, but also about timing, marketing, and execution. A poor launch can derail even the most ...read more

Gamers are often unaware of how much data they generate while playing. From login sessions to in-game activities and interactions, players produce a variety of data that can be collected by game developers or third parties. This article ...read more